{"id":11679,"date":"2022-08-31T09:28:26","date_gmt":"2022-08-31T06:28:26","guid":{"rendered":"https:\/\/sifterfund.com\/ukk\/onko-sifter-rahastolla-suomalaisia-yhtioita-salkussa\/"},"modified":"2022-10-17T13:32:22","modified_gmt":"2022-10-17T10:32:22","slug":"what-are-the-most-important-factors-when-picking-a-new-company-for-your-portfolio","status":"publish","type":"ukk","link":"https:\/\/sifterfund.com\/en\/faq\/what-are-the-most-important-factors-when-picking-a-new-company-for-your-portfolio\/","title":{"rendered":"What are the most important factors when picking a new company for your portfolio?"},"content":{"rendered":"\n<p>The company&#8217;s earning model must have permanent competitive advantages, which can be seen, for example, in higher gross and net margins and high returns on invested capital. In addition, turnover and earnings must be predictable and grow over five years. We also like companies with low debt and healthy balance sheets.<\/p>\n","protected":false},"featured_media":0,"template":"","kategoria":[27,32],"class_list":["post-11679","ukk","type-ukk","status-publish","hentry","kategoria-osakevalinta-ja-allokaatio","kategoria-stock-picking-allocation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are the most important factors when picking a new company for your portfolio? - Sifter Fund<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sifterfund.com\/en\/faq\/what-are-the-most-important-factors-when-picking-a-new-company-for-your-portfolio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are the most important factors when picking a new company for your portfolio? - Sifter Fund\" \/>\n<meta property=\"og:description\" content=\"The company&#8217;s earning model must have permanent competitive advantages, which can be seen, for example, in higher gross and net margins and high returns on invested capital. In addition, turnover and earnings must be predictable and grow over five years. We also like companies with low debt and healthy balance sheets.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sifterfund.com\/en\/faq\/what-are-the-most-important-factors-when-picking-a-new-company-for-your-portfolio\/\" \/>\n<meta property=\"og:site_name\" content=\"Sifter Fund\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sifterfund\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-17T10:32:22+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sifterfund.com\\\/en\\\/faq\\\/what-are-the-most-important-factors-when-picking-a-new-company-for-your-portfolio\\\/\",\"url\":\"https:\\\/\\\/sifterfund.com\\\/en\\\/faq\\\/what-are-the-most-important-factors-when-picking-a-new-company-for-your-portfolio\\\/\",\"name\":\"What are the most important factors when picking a new company for your portfolio? - Sifter Fund\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sifterfund.com\\\/en\\\/#website\"},\"datePublished\":\"2022-08-31T06:28:26+00:00\",\"dateModified\":\"2022-10-17T10:32:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sifterfund.com\\\/en\\\/faq\\\/what-are-the-most-important-factors-when-picking-a-new-company-for-your-portfolio\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sifterfund.com\\\/en\\\/faq\\\/what-are-the-most-important-factors-when-picking-a-new-company-for-your-portfolio\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sifterfund.com\\\/en\\\/faq\\\/what-are-the-most-important-factors-when-picking-a-new-company-for-your-portfolio\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sifterfund.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Frequently asked questions\",\"item\":\"https:\\\/\\\/sifterfund.com\\\/en\\\/faq\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What are the most important factors when picking a new company for your portfolio?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sifterfund.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/sifterfund.com\\\/en\\\/\",\"name\":\"Sifter Fund\",\"description\":\"Aktiivinen osakerahasto\",\"publisher\":{\"@id\":\"https:\\\/\\\/sifterfund.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sifterfund.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sifterfund.com\\\/en\\\/#organization\",\"name\":\"Sifter Capital Oy\",\"alternateName\":\"Sifter Fund\",\"url\":\"https:\\\/\\\/sifterfund.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sifterfund.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sifterfund.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/sifter-logo-green.png\",\"contentUrl\":\"https:\\\/\\\/sifterfund.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/sifter-logo-green.png\",\"width\":900,\"height\":260,\"caption\":\"Sifter Capital Oy\"},\"image\":{\"@id\":\"https:\\\/\\\/sifterfund.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sifterfund\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/siftercapital\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@sifterfund\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What are the most important factors when picking a new company for your portfolio? - Sifter Fund","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sifterfund.com\/en\/faq\/what-are-the-most-important-factors-when-picking-a-new-company-for-your-portfolio\/","og_locale":"en_US","og_type":"article","og_title":"What are the most important factors when picking a new company for your portfolio? - Sifter Fund","og_description":"The company&#8217;s earning model must have permanent competitive advantages, which can be seen, for example, in higher gross and net margins and high returns on invested capital. In addition, turnover and earnings must be predictable and grow over five years. We also like companies with low debt and healthy balance sheets.","og_url":"https:\/\/sifterfund.com\/en\/faq\/what-are-the-most-important-factors-when-picking-a-new-company-for-your-portfolio\/","og_site_name":"Sifter Fund","article_publisher":"https:\/\/www.facebook.com\/sifterfund\/","article_modified_time":"2022-10-17T10:32:22+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sifterfund.com\/en\/faq\/what-are-the-most-important-factors-when-picking-a-new-company-for-your-portfolio\/","url":"https:\/\/sifterfund.com\/en\/faq\/what-are-the-most-important-factors-when-picking-a-new-company-for-your-portfolio\/","name":"What are the most important factors when picking a new company for your portfolio? - Sifter Fund","isPartOf":{"@id":"https:\/\/sifterfund.com\/en\/#website"},"datePublished":"2022-08-31T06:28:26+00:00","dateModified":"2022-10-17T10:32:22+00:00","breadcrumb":{"@id":"https:\/\/sifterfund.com\/en\/faq\/what-are-the-most-important-factors-when-picking-a-new-company-for-your-portfolio\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sifterfund.com\/en\/faq\/what-are-the-most-important-factors-when-picking-a-new-company-for-your-portfolio\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sifterfund.com\/en\/faq\/what-are-the-most-important-factors-when-picking-a-new-company-for-your-portfolio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sifterfund.com\/en\/"},{"@type":"ListItem","position":2,"name":"Frequently asked questions","item":"https:\/\/sifterfund.com\/en\/faq\/"},{"@type":"ListItem","position":3,"name":"What are the most important factors when picking a new company for your portfolio?"}]},{"@type":"WebSite","@id":"https:\/\/sifterfund.com\/en\/#website","url":"https:\/\/sifterfund.com\/en\/","name":"Sifter Fund","description":"Aktiivinen osakerahasto","publisher":{"@id":"https:\/\/sifterfund.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sifterfund.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sifterfund.com\/en\/#organization","name":"Sifter Capital Oy","alternateName":"Sifter Fund","url":"https:\/\/sifterfund.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sifterfund.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/sifterfund.com\/wp-content\/uploads\/2019\/09\/sifter-logo-green.png","contentUrl":"https:\/\/sifterfund.com\/wp-content\/uploads\/2019\/09\/sifter-logo-green.png","width":900,"height":260,"caption":"Sifter Capital Oy"},"image":{"@id":"https:\/\/sifterfund.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sifterfund\/","https:\/\/www.linkedin.com\/company\/siftercapital\/","https:\/\/www.youtube.com\/@sifterfund"]}]}},"_links":{"self":[{"href":"https:\/\/sifterfund.com\/en\/wp-json\/wp\/v2\/ukk\/11679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sifterfund.com\/en\/wp-json\/wp\/v2\/ukk"}],"about":[{"href":"https:\/\/sifterfund.com\/en\/wp-json\/wp\/v2\/types\/ukk"}],"wp:attachment":[{"href":"https:\/\/sifterfund.com\/en\/wp-json\/wp\/v2\/media?parent=11679"}],"wp:term":[{"taxonomy":"kategoria","embeddable":true,"href":"https:\/\/sifterfund.com\/en\/wp-json\/wp\/v2\/kategoria?post=11679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}