Sifter has looked at Apple as an investment target since a year ago. Most of Apple’s turnover comes from the processing of iPhones. According to Sifter’s analysis in 2018, the replacement time will increase, which means that a new phone will certainly not be bought as often. This would not fit the future growth set by Sifter’s quality company, Apple’s cut out. However, Apple keeps all of the company’s criteria, so investing in Apple is not completely quality completely out of the question.